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Thursday, September 29, 2005

Media companies, telecom rapidly converging | InfoWorld | News | 2005-09-29 | By Jeremy Kirk, IDG News Service:
"By Jeremy Kirk, IDG News Service - September 29, 2005

The growth of broadband networks is providing an anchor for a frenzy of activity between telecommunications and media companies trying to find ways to deliver personalized media content, Internet access, and phone service to consumers, industry experts said Thursday..

...Sun is preparing for the day when every consumer item will be connected to a network, said Caroline Ward, U.K. and Ireland business manager for telco and media with Sun. The company is positioning itself as a content management player over an Internet multimedia subsystem of IP (Internet Protocol) networks, said Darrell Jordan-Smith, a vice president for global telco industries for Sun.

"The whole market is changing," Jordan-Smith said. "The way you meet your customers is changing. How you get content to them is actually changing."

Sun has created a new business unit that combines media and entertainment, Internet and telecom, he said. That unit also works with network equipment manufacturers, system integrators and device manufacturers, all of whom are dealing with friction in the market, Jordan-Smith said..."

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