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Monday, August 29, 2005

TIME.com: On the Frontier of Search -- Sep. 05, 2005 -- Page 1:
"Get ready for a wave of new features--from 3-D satellite pics of your house to news tailored to your 'clickstream.' A guide to innovative engines...

...USER-GENERATED One of the fastest-growing search techniques is tagging, a grassroots phenomenon whereby users label websites with descriptive tags, building a network of knowledge dubbed folksonomy--a taxonomy of knowledge organized by ordinary folk. Yahoo! was quick to spot this trend, and in March bought Flickr, a photo website organized with a communal tagging model. Bradley Horowitz, Yahoo!'s technology director, says the company wants to apply search across all its user-created content. The tagline? "Better search through people."...

...PERSONALIZED One of the hottest and most controversial new areas is designing software that will get to know individuals' interests, mostly through their search history--the clickstream. Findory, a Seattle-based news-search site launched in January 2004, provides access to news stories and blogs. As you start searching for certain types of stories, the site gradually learns about your preferences, and the home page evolves to mirror your interests. Google includes a similar feature in its most recent desktop search tool, called Sidebar, which was released last week. The technology makes some consumers uneasy: How much do you want your computer to know about you?..."

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