Monday, August 15, 2005
Jupiter Projects Ad Growth:
"Published: August 12, 2005
(After August 20, 2005, this article will only be available to eStat Database subscribers.)
Online ad revenues will more than double from 2004 levels, spurred by the growth of search advertising, according to a new report by JupiterResearch.
'There is phenomenal momentum behind search engine advertising,' said JupiterResearch senior analyst Gary Stein. 'The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market.'
As important as search engine marketing is, it is only one element driving overall growing online advertising market. Jupiter expects classified advertising to double between 2004 and 2010, and display advertising to increase 75% over the same period.
The new Jupiter numbers are considerably less bullish than Marketer's latest projections for the online advertising market. eMarketer projects that that online ad revenues will reach $22.3 billion in 2009.
'The difference is that we don't see the yearly growth rate slowing and dropping into single digits, as Jupiter does,' said eMarketer senior analyst David Hallerman. 'In fact, we predict that the online advertising growth rate will continue in the low teens through the end of the decade.'"
"Published: August 12, 2005
(After August 20, 2005, this article will only be available to eStat Database subscribers.)
Online ad revenues will more than double from 2004 levels, spurred by the growth of search advertising, according to a new report by JupiterResearch.
'There is phenomenal momentum behind search engine advertising,' said JupiterResearch senior analyst Gary Stein. 'The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market.'
As important as search engine marketing is, it is only one element driving overall growing online advertising market. Jupiter expects classified advertising to double between 2004 and 2010, and display advertising to increase 75% over the same period.
The new Jupiter numbers are considerably less bullish than Marketer's latest projections for the online advertising market. eMarketer projects that that online ad revenues will reach $22.3 billion in 2009.
'The difference is that we don't see the yearly growth rate slowing and dropping into single digits, as Jupiter does,' said eMarketer senior analyst David Hallerman. 'In fact, we predict that the online advertising growth rate will continue in the low teens through the end of the decade.'"
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