Monday, August 29, 2005
FT.com: "Autonomy positions itself for content wars
Autonomy has been diligently working on a potentially breakthrough campaign that could pit the software group against the might of Yahoo and Google, the US search engine giants, and take it into partnership with the biggest movie houses in the world.
The small British challenger wants to position itself as a key technology provider for the media industry but the action is taking place a long way from Hollywood.
Its efforts are being led out of Beijing, where Autonomy has just signed a joint venture with China Netcom Broadband (CNCBB), one of China’s biggest internet companies with more than 110m subscribers.
The pair have agreed to create a service that will allow Chinese consumers to search for news and video clips from 25 local and national TV companies over the internet.
It will be the first time that Autonomy’s software is used on a truly large scale for searching media material.
Autonomy makes software that is used for searching and cataloguing data – particularly “unstructured” data such as e-mails, photos, and video footage. So far the technology has been chiefly used by companies to manage the ever-increasing load of documents stored on their computer systems.
But now, Autonomy is looking to expand beyond the corporate market. The same technology that can search through a company’s e-mail system looking for e-mails containing the words “sexual harassment”, could just as easily be used by the general public to search for a favourite movie scene or line of a song..."
Autonomy has been diligently working on a potentially breakthrough campaign that could pit the software group against the might of Yahoo and Google, the US search engine giants, and take it into partnership with the biggest movie houses in the world.
The small British challenger wants to position itself as a key technology provider for the media industry but the action is taking place a long way from Hollywood.
Its efforts are being led out of Beijing, where Autonomy has just signed a joint venture with China Netcom Broadband (CNCBB), one of China’s biggest internet companies with more than 110m subscribers.
The pair have agreed to create a service that will allow Chinese consumers to search for news and video clips from 25 local and national TV companies over the internet.
It will be the first time that Autonomy’s software is used on a truly large scale for searching media material.
Autonomy makes software that is used for searching and cataloguing data – particularly “unstructured” data such as e-mails, photos, and video footage. So far the technology has been chiefly used by companies to manage the ever-increasing load of documents stored on their computer systems.
But now, Autonomy is looking to expand beyond the corporate market. The same technology that can search through a company’s e-mail system looking for e-mails containing the words “sexual harassment”, could just as easily be used by the general public to search for a favourite movie scene or line of a song..."
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