Monday, August 15, 2005
Feeding on RSS:
"Published: August 11, 2005
(After August 19, 2005, this article will only be available to eStat Database subscribers.)
RSS feeds are used by a small but info-hungry segment of the online population, according to a new report from Forrester Research.
Only 2% of online adults and 5% of online teens in North America use RSS, according to Forrester. By comparison, a survey released by the Pew Internet & American Life Project found that 5% of US Internet users ages 18 and over access RSS feeds (including those who receive RSS feeds by default).
In the Forrester survey, adult users fit the classic early-adopter profile. They are more likely to be male and college educated than the general population, and a bit younger as well. They also tend to have been online for a longer time, and currently use the Net more than the average adult. A higher percentage of RSS users have broadband and use wireless services.
It's clear from the online activities of RSS users that they have an appetite for information. Higher percentages of adult RSS users access national news Web sites, research products online and use shopping comparison sites than non-RSS users. RSS users are also much more likely to access blogs — about one-quarter of adult RSS users and one-third of teen/young adult RSS users publish or maintain blogs, compared to 1% of adult non-RSS users and 7% of teen/young adult non-RSS users.
A survey by Blogads found that the percentage of US blog readers who always or often read blogs via RSS is only 11.6%.
There are also quite a few RSS users who are not aware they are RSS users, such as those who receive RSS feeds through MyYahoo! by default. Forrester excluded these people from its results, but they comprise a decent chunk of RSS users. In fact, according to a survey released by FeedBurner, MyYahoo! accounts for 59.02% of the feeds received through FeedBurner RSS readers. However, that percentage drops down to 6.68% when default feeds are removed. This indicates that many people may be using RSS already without realizing it, and should allow an easy transition for RSS into a more mainstream technology."
"Published: August 11, 2005
(After August 19, 2005, this article will only be available to eStat Database subscribers.)
RSS feeds are used by a small but info-hungry segment of the online population, according to a new report from Forrester Research.
Only 2% of online adults and 5% of online teens in North America use RSS, according to Forrester. By comparison, a survey released by the Pew Internet & American Life Project found that 5% of US Internet users ages 18 and over access RSS feeds (including those who receive RSS feeds by default).
In the Forrester survey, adult users fit the classic early-adopter profile. They are more likely to be male and college educated than the general population, and a bit younger as well. They also tend to have been online for a longer time, and currently use the Net more than the average adult. A higher percentage of RSS users have broadband and use wireless services.
It's clear from the online activities of RSS users that they have an appetite for information. Higher percentages of adult RSS users access national news Web sites, research products online and use shopping comparison sites than non-RSS users. RSS users are also much more likely to access blogs — about one-quarter of adult RSS users and one-third of teen/young adult RSS users publish or maintain blogs, compared to 1% of adult non-RSS users and 7% of teen/young adult non-RSS users.
A survey by Blogads found that the percentage of US blog readers who always or often read blogs via RSS is only 11.6%.
There are also quite a few RSS users who are not aware they are RSS users, such as those who receive RSS feeds through MyYahoo! by default. Forrester excluded these people from its results, but they comprise a decent chunk of RSS users. In fact, according to a survey released by FeedBurner, MyYahoo! accounts for 59.02% of the feeds received through FeedBurner RSS readers. However, that percentage drops down to 6.68% when default feeds are removed. This indicates that many people may be using RSS already without realizing it, and should allow an easy transition for RSS into a more mainstream technology."
Comments:
Post a Comment
