Monday, August 15, 2005
The Doctor Is Clicking:
"Published: August 10, 2005
(After August 18, 2005, this article will only be available to eStat Database subscribers.)
Few make house calls any longer, but physicians are increasingly going online to find critical pharmaceutical information and updates.
Traditionally, getting in to see physicians and medical practitioners has been one of the toughest jobs in marketing. Pharmaceutical companies have devoted vast amounts of time and effort on 'detailing,' trying to get their drug sales pitches and information on a doctor's desk.
But the Internet may be changing the old model. Doctors are increasingly visiting pharma sites on their own. The Internet allows them to choose the time, and the information they wish to see.
According to a new report from from Manhattan Research, physicians are utilizing a wide range of online resources from pharmaceutical and biotech companies — and using the sites more frequently due to constant improvements in the breadth, depth and quality of the online offerings.
Tracking the usage habits and online destinations of primary care physicians, Manhattan Research determined the leading corporate pharmaceutical websites.
The survey also looked at usage at the product level.
'Fueled by the dramatic growth in physician reliance on the Internet for pharmaceutical information overall over the past four years, utilization of sites offered by pharmaceutical and biotech companies continues to surge among US physicians,' said Manhattan Research."
"Published: August 10, 2005
(After August 18, 2005, this article will only be available to eStat Database subscribers.)
Few make house calls any longer, but physicians are increasingly going online to find critical pharmaceutical information and updates.
Traditionally, getting in to see physicians and medical practitioners has been one of the toughest jobs in marketing. Pharmaceutical companies have devoted vast amounts of time and effort on 'detailing,' trying to get their drug sales pitches and information on a doctor's desk.
But the Internet may be changing the old model. Doctors are increasingly visiting pharma sites on their own. The Internet allows them to choose the time, and the information they wish to see.
According to a new report from from Manhattan Research, physicians are utilizing a wide range of online resources from pharmaceutical and biotech companies — and using the sites more frequently due to constant improvements in the breadth, depth and quality of the online offerings.
Tracking the usage habits and online destinations of primary care physicians, Manhattan Research determined the leading corporate pharmaceutical websites.
The survey also looked at usage at the product level.
'Fueled by the dramatic growth in physician reliance on the Internet for pharmaceutical information overall over the past four years, utilization of sites offered by pharmaceutical and biotech companies continues to surge among US physicians,' said Manhattan Research."
Comments:
Post a Comment
