Tuesday, August 16, 2005
Bloomberg.com: Asia:
"News Corp. in Talks to Buy Control of Search Engine (Update2)
Aug. 11 (Bloomberg) -- News Corp., the fourth-largest media company, is in talks to buy a controlling interest in an Internet search engine as the company seeks to build advertising sales on the Web.
The investment would be in ``what we think is a wonderful search engine,'' News Corp. Chief Executive Rupert Murdoch, 74, said yesterday on a conference call with analysts after the company announced earnings. Murdoch said the price will be ``insignificant'' and declined to identify the business.
News Corp. has budgeted as much as $2 billion to acquire Internet assets, Murdoch said. So far this year, the company has spent more than $700 million investing in Web companies, he said. On July 15, the New York-based company formed a unit to hold Internet businesses as it joins other media companies tapping the growing market for online advertising..."
"News Corp. in Talks to Buy Control of Search Engine (Update2)
Aug. 11 (Bloomberg) -- News Corp., the fourth-largest media company, is in talks to buy a controlling interest in an Internet search engine as the company seeks to build advertising sales on the Web.
The investment would be in ``what we think is a wonderful search engine,'' News Corp. Chief Executive Rupert Murdoch, 74, said yesterday on a conference call with analysts after the company announced earnings. Murdoch said the price will be ``insignificant'' and declined to identify the business.
News Corp. has budgeted as much as $2 billion to acquire Internet assets, Murdoch said. So far this year, the company has spent more than $700 million investing in Web companies, he said. On July 15, the New York-based company formed a unit to hold Internet businesses as it joins other media companies tapping the growing market for online advertising..."
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