Monday, July 18, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines:
"Deutsche Bank: Online Ad Spending Up 11 Percent in Q2
by Wendy Davis, Monday, Jul 18, 2005 6:00 AM EST
ONLINE AD SPENDING CONTINUED TO surge in the second quarter, according to a new study conducted by Deutsche Bank in conjunction with MediaPost. The strong growth appears to be the result of a combination of growth in marketers entering online advertising with a scarcity of premium inventory.
The report, released today, shows that marketers spent more on Web advertising in the second quarter of this year than the first three months--when they spent more than in the last quarter of 2004..."
"Deutsche Bank: Online Ad Spending Up 11 Percent in Q2
by Wendy Davis, Monday, Jul 18, 2005 6:00 AM EST
ONLINE AD SPENDING CONTINUED TO surge in the second quarter, according to a new study conducted by Deutsche Bank in conjunction with MediaPost. The strong growth appears to be the result of a combination of growth in marketers entering online advertising with a scarcity of premium inventory.
The report, released today, shows that marketers spent more on Web advertising in the second quarter of this year than the first three months--when they spent more than in the last quarter of 2004..."
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