Thursday, June 09, 2005
Online Ad Sales Continue to Billow:
"Published: June 07, 2005
First quarter online ad sales reached a record high, marking more than two years of strong quarterly growth.
According to the latest 'Internet Advertising Revenue Report' from the Interactive Advertising Bureau, conducted by PricewaterhouseCoopers, Internet advertising totaled over $2.8 billion for the first quarter of 2005.
Online ad spending for the quarter increased 26% over the year-ago quarter and 4.3% over the fourth quarter of 2004.
'Marketers continue to recognize the relevance of interactive as an integral part of their marketing mix,' said Greg Stuart, CEO of the IAB. 'The continued and steady growth we have experienced over the past two years is a clear indication that this medium delivers results and is fast becoming accepted as part of the mainstream.'
Tom Hyland of PwC concurred. 'While the online audience gets bigger and broader, the TV audience continues to fragment, even as the cost of advertising spots rises,' he said. 'Add the growth of broadband in the home, which enables advertisers a platform to deliver rich media, and brand advertisers have a new mass audience to target.'
eMarketer is projecting that online advertising will rise nearly 34% in 2005 to $12.9 billion, outstripping the 32.5% growth of 2004.
Last week Goldman Sachs raised its forecast for 2005 online ad spending, predicting a 28% expansion to $12.3 billion, or 4.4% of total US ad spending. Forrester Research also revised its numbers — going even higher — to estimate that total US online advertising and marketing this year will reach $14.7 billion. (However, Forrester's figure lumps in commercial e-mail spending along with the media buys for online advertising.)
'When you look at the past two years, first quarter online ad spending was the lowest of the four quarters,' said David Hallerman, Senior Analyst at eMarketer. 'So there's little doubt that when the final numbers come in for 2005, it will be a record year.'
For more information on online advertising and marketing, see eMarketer's Targeting Online Customers report."
"Published: June 07, 2005
First quarter online ad sales reached a record high, marking more than two years of strong quarterly growth.
According to the latest 'Internet Advertising Revenue Report' from the Interactive Advertising Bureau, conducted by PricewaterhouseCoopers, Internet advertising totaled over $2.8 billion for the first quarter of 2005.
Online ad spending for the quarter increased 26% over the year-ago quarter and 4.3% over the fourth quarter of 2004.
'Marketers continue to recognize the relevance of interactive as an integral part of their marketing mix,' said Greg Stuart, CEO of the IAB. 'The continued and steady growth we have experienced over the past two years is a clear indication that this medium delivers results and is fast becoming accepted as part of the mainstream.'
Tom Hyland of PwC concurred. 'While the online audience gets bigger and broader, the TV audience continues to fragment, even as the cost of advertising spots rises,' he said. 'Add the growth of broadband in the home, which enables advertisers a platform to deliver rich media, and brand advertisers have a new mass audience to target.'
eMarketer is projecting that online advertising will rise nearly 34% in 2005 to $12.9 billion, outstripping the 32.5% growth of 2004.
Last week Goldman Sachs raised its forecast for 2005 online ad spending, predicting a 28% expansion to $12.3 billion, or 4.4% of total US ad spending. Forrester Research also revised its numbers — going even higher — to estimate that total US online advertising and marketing this year will reach $14.7 billion. (However, Forrester's figure lumps in commercial e-mail spending along with the media buys for online advertising.)
'When you look at the past two years, first quarter online ad spending was the lowest of the four quarters,' said David Hallerman, Senior Analyst at eMarketer. 'So there's little doubt that when the final numbers come in for 2005, it will be a record year.'
For more information on online advertising and marketing, see eMarketer's Targeting Online Customers report."
Comments:
Post a Comment
