Thursday, June 09, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines:
"Fathom: Keyword Prices Fall In May
by Shankar Gupta, Tuesday, Jun 7, 2005 6:00 AM EST
MORTGAGE-RELATED SEARCH TERMS DROPPED IN price by 30 percent, leading an overall decrease in average keyword prices of 15 percent from April to May, to an average of $1.66 from $1.95, according to the Fathom Online Keyword Price Index, released today. This fall comes after an increase of 11 percent in keyword prices from March to April, led by mortgage spiking with a 20 percent increase. The keyword prices of the monitored categories prices fell across the board, except for automotive terms, which increased by 7 percent to $1.50. The largest category price drops were mortgage, which plummeted 30 percent to $4.52, and investing, which fell 11 percent to $1.81. The drop in mortgage-related keyword prices heavily weighted the overall average drop--without including the mortgage-related keywords, the decrease in overall keyword price was 3.29 percent, a Fathom spokesperson said..."
"Fathom: Keyword Prices Fall In May
by Shankar Gupta, Tuesday, Jun 7, 2005 6:00 AM EST
MORTGAGE-RELATED SEARCH TERMS DROPPED IN price by 30 percent, leading an overall decrease in average keyword prices of 15 percent from April to May, to an average of $1.66 from $1.95, according to the Fathom Online Keyword Price Index, released today. This fall comes after an increase of 11 percent in keyword prices from March to April, led by mortgage spiking with a 20 percent increase. The keyword prices of the monitored categories prices fell across the board, except for automotive terms, which increased by 7 percent to $1.50. The largest category price drops were mortgage, which plummeted 30 percent to $4.52, and investing, which fell 11 percent to $1.81. The drop in mortgage-related keyword prices heavily weighted the overall average drop--without including the mortgage-related keywords, the decrease in overall keyword price was 3.29 percent, a Fathom spokesperson said..."
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