Thursday, June 09, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines:
"Google: B2B Buyers Rely On Search
by Shankar Gupta, Tuesday, Jun 7, 2005 6:00 AM EST
GOOGLE MONDAY UNVEILED A REPORT stating that buyers of technology goods for businesses turn primarily to search engines--both paid listings and natural results--for decisions at every stage of the buying process. The study broke down the buying process into three parts--research, consideration and comparison, and purchase. During the research phase, according to the study, respondents use search 30 percent more frequently than print magazines and trade publications, the second-most often-used source. In the consideration and comparison phase, search engines were used 21 percent more often than trade publications and magazines, which were again the second-most used source, and five times more often than e-mail newsletters, which were the least-often used. And in the purchase stage of the buying process, search engines were used by 21 percent of buyers as their primary resource, with trade publications, content Web sites, and trade shows trailing at roughly 13 percent each..."
"Google: B2B Buyers Rely On Search
by Shankar Gupta, Tuesday, Jun 7, 2005 6:00 AM EST
GOOGLE MONDAY UNVEILED A REPORT stating that buyers of technology goods for businesses turn primarily to search engines--both paid listings and natural results--for decisions at every stage of the buying process. The study broke down the buying process into three parts--research, consideration and comparison, and purchase. During the research phase, according to the study, respondents use search 30 percent more frequently than print magazines and trade publications, the second-most often-used source. In the consideration and comparison phase, search engines were used 21 percent more often than trade publications and magazines, which were again the second-most used source, and five times more often than e-mail newsletters, which were the least-often used. And in the purchase stage of the buying process, search engines were used by 21 percent of buyers as their primary resource, with trade publications, content Web sites, and trade shows trailing at roughly 13 percent each..."
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