Thursday, May 12, 2005
Knowledge Workers Looking Offline: "Published: May 12, 2005
(After May 19, 2005, this article will only be available to eStat Database subscribers.)
Are knowledge workers turning away from the Web? A report from Outsell finds that professionals are using the Web less to search for information.
In a survey of 2,000 knowledge workers in finance/HR/legal, information technology, sales/marketing, science/engineering and manufacturing/purchasing, Outsell found that professionals are less likely to use the Web to hunt for information than they were in 2001. More of them are turning to corporate intranets, colleagues, libraries and other sources.
According to the survey, only 67% of professionals now go to the open Web for information, vs. 79% in 2001.
In addition, knowledge workers are less likely to run down information themselves — only 51% in 2005 vs. 68% in 2001. Many now rely on regularly scheduled updates, other members of their team or their library. In a somewhat contradictory finding, the study found that knowledge workers now spend 11 hours per week searching for information, vs. 8 in 2001.
The time spent analyzing vs. gathering information has flipped, too. Today's professionals spend most of their time (53%) seeking out information. Four years ago, knowledge workers were able to spend the majority of their time (56%) analyzing and applying what they had found."
(After May 19, 2005, this article will only be available to eStat Database subscribers.)
Are knowledge workers turning away from the Web? A report from Outsell finds that professionals are using the Web less to search for information.
In a survey of 2,000 knowledge workers in finance/HR/legal, information technology, sales/marketing, science/engineering and manufacturing/purchasing, Outsell found that professionals are less likely to use the Web to hunt for information than they were in 2001. More of them are turning to corporate intranets, colleagues, libraries and other sources.
According to the survey, only 67% of professionals now go to the open Web for information, vs. 79% in 2001.
In addition, knowledge workers are less likely to run down information themselves — only 51% in 2005 vs. 68% in 2001. Many now rely on regularly scheduled updates, other members of their team or their library. In a somewhat contradictory finding, the study found that knowledge workers now spend 11 hours per week searching for information, vs. 8 in 2001.
The time spent analyzing vs. gathering information has flipped, too. Today's professionals spend most of their time (53%) seeking out information. Four years ago, knowledge workers were able to spend the majority of their time (56%) analyzing and applying what they had found."
Comments:
Post a Comment
