Monday, May 09, 2005
Groxis going to per-click ad revenue model:
The New York Times > Technology > Your Internet Search Results, in the Round:
"By JOHN MARKOFF - Published: May 9, 2005
Grokker shows Web search results on a circular map rather than in a list.
SAN FRANCISCO, May 8 - For decades, computer researchers have experimented with the idea of displaying textual information in visual maps, but the concept has been slow to find practical applications.
Now, one of the pioneering companies in the field is hoping that by making its software available as part of a standard Web browser it will be able to wean surfers away from the simple ranked lists of search results offered by Google and Yahoo.
Groxis, a San Francisco-based company founded in 2001, has converted its desktop Grokker software program, which displays a Web search as a series of categories set in a circular map, to run as a Java plug-in for browsers. On Monday, the company will begin allowing computer users to view Yahoo search results with its visualization technology at www.groxis.com.
'We're not intent on replacing Google or Yahoo,' said R. J. Pittman, the chief executive of Groxis. 'This is if you want to go deeper.'
Until now the company has sold a $49 program for use with Windows-based and Macintosh computers. Beginning this week, the company will rely instead on revenue from advertisements placed by the Yahoo ad placement service...."
The New York Times > Technology > Your Internet Search Results, in the Round:
"By JOHN MARKOFF - Published: May 9, 2005
Grokker shows Web search results on a circular map rather than in a list.
SAN FRANCISCO, May 8 - For decades, computer researchers have experimented with the idea of displaying textual information in visual maps, but the concept has been slow to find practical applications.
Now, one of the pioneering companies in the field is hoping that by making its software available as part of a standard Web browser it will be able to wean surfers away from the simple ranked lists of search results offered by Google and Yahoo.
Groxis, a San Francisco-based company founded in 2001, has converted its desktop Grokker software program, which displays a Web search as a series of categories set in a circular map, to run as a Java plug-in for browsers. On Monday, the company will begin allowing computer users to view Yahoo search results with its visualization technology at www.groxis.com.
'We're not intent on replacing Google or Yahoo,' said R. J. Pittman, the chief executive of Groxis. 'This is if you want to go deeper.'
Until now the company has sold a $49 program for use with Windows-based and Macintosh computers. Beginning this week, the company will rely instead on revenue from advertisements placed by the Yahoo ad placement service...."
Comments:
Post a Comment
