Thursday, May 05, 2005
Google's 'Golden Triangle':
"By Sean Michael Kerner
TORONTO -- Search Engine Strategies Toronto got under way today with the usual slew of panels on how to improve and optimize search engine results.
New to the event this year was a standing-room-only panel that included Gord Hotchkiss, president and CEO of search research firm Enquiro, and Debbie Jaffe, product marketing manager at Google. The panelists looked at ways to influence and understand search behavior.
According to panel moderator Chris Sherman, who is associate editor of SearchEngineWatch.com, all optimization was essentially done 'by the seat of your pants' in the 'early' days of search marketing.
Hotchkiss began his presentation by showing the results from his firm's eye-tracking study, which measured where searchers' eyes go on a search page when query results are returned.
Just like the famed Bermuda Triangle that traps wayward travelers, there is a 'golden triangle' on Google that 'traps' users' eyeballs. The golden triangle is a triangle-shaped viewing pattern that reaches out from the top left of the search results page..."
"By Sean Michael Kerner
TORONTO -- Search Engine Strategies Toronto got under way today with the usual slew of panels on how to improve and optimize search engine results.
New to the event this year was a standing-room-only panel that included Gord Hotchkiss, president and CEO of search research firm Enquiro, and Debbie Jaffe, product marketing manager at Google. The panelists looked at ways to influence and understand search behavior.
According to panel moderator Chris Sherman, who is associate editor of SearchEngineWatch.com, all optimization was essentially done 'by the seat of your pants' in the 'early' days of search marketing.
Hotchkiss began his presentation by showing the results from his firm's eye-tracking study, which measured where searchers' eyes go on a search page when query results are returned.
Just like the famed Bermuda Triangle that traps wayward travelers, there is a 'golden triangle' on Google that 'traps' users' eyeballs. The golden triangle is a triangle-shaped viewing pattern that reaches out from the top left of the search results page..."
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