Thursday, May 05, 2005
Google partners with Yell.com to offer British users business directory listings:
"Rather than creating its own database of business numbers in Britain, Google has entered into a partnership with Yell.com to provide its users with local directory information. Yell, which owns the Yellow Pages, receives payment for Google's access while Google saves the time and manpower required for creating its own directory system.
By providing visitors to Google.co.uk an opportunity to search local directory listings, Google can provide a form of local service to people who use the search engine. This will allow the search engine giant to ramp up its advertising for targeted, local markets, while giving users an opportunity to find area businesses that will fill their needs."
"Rather than creating its own database of business numbers in Britain, Google has entered into a partnership with Yell.com to provide its users with local directory information. Yell, which owns the Yellow Pages, receives payment for Google's access while Google saves the time and manpower required for creating its own directory system.
By providing visitors to Google.co.uk an opportunity to search local directory listings, Google can provide a form of local service to people who use the search engine. This will allow the search engine giant to ramp up its advertising for targeted, local markets, while giving users an opportunity to find area businesses that will fill their needs."
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