Tuesday, May 17, 2005
The Five Ps of Activist Marketing:
"Why are activists such great marketers? We 'real' marketers have billions of dollars. They have pennies. Yet activists always seem to get the sky-high return on investment (ROI) when trying to get a message across..."
"Why are activists such great marketers? We 'real' marketers have billions of dollars. They have pennies. Yet activists always seem to get the sky-high return on investment (ROI) when trying to get a message across..."
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