Monday, May 09, 2005
5/24/2004:
"INTERACTIVE ADVERTISING REVENUES GROW NEARLY 33% AS 2004 TOTALS $9.6 BILLION
Fourth Quarter of 2004 Marks the Highest Ever Quarter of Revenue Reported
New York, NY (April 28, 2005) The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004. The report states that Search, Classifieds, Display and Rich Media continue to grow at a healthy rate. Overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. Q4 2004 revenues totaled a record $2.69 billion, marking the highest quarter ever reported..."
Based on this report, the Center for Media Research compiled the following summary:
"Monday, May 9, 2005
Full Year Interactive Ad Revenues Up 33% 2004, Expect Another 34% in 2005
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released the Internet Advertising Revenue Report showing the final numbers for the full year 2004. The report states that overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. E-Marketer forecasts an increase in 2005 as well.
Greg Stuart, president and CEO of the IAB, said "Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix."
* Consumer advertisers account for 49 percent of the 2004 annual revenues, up significantly from the 37 percent reported for the same period in 2003.
* The largest sub-categories under the consumer umbrella include retail, automotive, leisure, entertainment and packaged goods.
* As a percent of 2004 total revenues, Computing and Financial Services account for 18 percent and 17 percent respectively, with Telecommunications and Pharmaceutical & Healthcare rounding out the total at 4 percent and 6 percent respectively.
Pete Petrusky, Director, Advisory Services, PricewaterhouseCoopers, says "The revenue results reported for 2004 confirm a very healthy environment for online advertising, for both direct marketers seeking immediate performance results, as well as brand advertisers looking to create or enhance an image, product or service."
...In 2004, consumer advertisers continued to lead the way in online advertising spending accounting for 49% of total revenues..."
"INTERACTIVE ADVERTISING REVENUES GROW NEARLY 33% AS 2004 TOTALS $9.6 BILLION
Fourth Quarter of 2004 Marks the Highest Ever Quarter of Revenue Reported
New York, NY (April 28, 2005) The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004. The report states that Search, Classifieds, Display and Rich Media continue to grow at a healthy rate. Overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. Q4 2004 revenues totaled a record $2.69 billion, marking the highest quarter ever reported..."
Based on this report, the Center for Media Research compiled the following summary:
"Monday, May 9, 2005
Full Year Interactive Ad Revenues Up 33% 2004, Expect Another 34% in 2005
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released the Internet Advertising Revenue Report showing the final numbers for the full year 2004. The report states that overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. E-Marketer forecasts an increase in 2005 as well.
Greg Stuart, president and CEO of the IAB, said "Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix."
* Consumer advertisers account for 49 percent of the 2004 annual revenues, up significantly from the 37 percent reported for the same period in 2003.
* The largest sub-categories under the consumer umbrella include retail, automotive, leisure, entertainment and packaged goods.
* As a percent of 2004 total revenues, Computing and Financial Services account for 18 percent and 17 percent respectively, with Telecommunications and Pharmaceutical & Healthcare rounding out the total at 4 percent and 6 percent respectively.
Pete Petrusky, Director, Advisory Services, PricewaterhouseCoopers, says "The revenue results reported for 2004 confirm a very healthy environment for online advertising, for both direct marketers seeking immediate performance results, as well as brand advertisers looking to create or enhance an image, product or service."
...In 2004, consumer advertisers continued to lead the way in online advertising spending accounting for 49% of total revenues..."
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