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Wednesday, March 16, 2005

Yahoo Project Builds Market Around Search Popularity:
"By Matt Hicks - March 16, 2005
{Note: the full article also talks about the latest from Google and MSN}
SAN DIEGO- Technology soothsayers can put their predictions to the test as part of a research project merging search-query data with a virtual, online marketplace.

Yahoo Inc. unveiled a project called the Tech Buzz Game during a research labs presentation Tuesday at the O'Reilly Emerging Technology Conference here.

Players who sign up can buy and sell virtual shares in emerging technologies. The game pits competing products, companies and technologies against each other in a series of preset categories.

O'Reilly Media Inc., a partner in the project, created such technology categories as digital media players, programming languages, operating systems and wikis. Yahoo also partnered with NewsFutures for the prediction-markets software.

'What led us to this game was the recognition that as the Internet matures it more closely approximates what happens in the physical world,' said Gary Flake, principal scientist at Yahoo, during an interview with eWEEK.com.
'We want to know, 'Can a bunch of alpha geeks collectively predict the future trends in search?'' ..."

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