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Thursday, March 24, 2005

Search, the Next Generation: "NEWS ANALYSIS
By Olga Kharif
A rash of specialized search engines may actually boost Google and Yahoo in the short term. But in the long run, it's another story

In September, 2003, Michael Yang flew to his native Korea for what he thought would be a brief dinner with Yeogirl Yun, co-founder of shopping search site MySimon.com. The two had lost touch since selling their business to CNet (CNET ) for $700 million in 2000. Yang had married and spent time with his son. Yun took up law and was studying for his bar exam. Advertisement

A lot, of course, had changed in the search market over those two years. The window of opportunity through which Yang and Yun crawled with MySimon.com had closed, as heavyweights Google (GOOG ), Yahoo (YHOO ), and Microsoft's (MSFT ) MSN became the dominant players. But during their dinner, the two former collaborators had an epiphany. They decided someone could still improve on the technology of Google, Yahoo, MSN -- and, yes, MySimon.com. The window of opportunity, they decided, was wide open after all.

TRICKLE TO FLOOD. They aren't the only ones coming to that conclusion. Increasing numbers of Web surfers are going to alternative search engines, which specialize in finding certain kinds of information or offering additional capabilities to well-known search sites..."

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