Thursday, March 10, 2005
More Strong Ad Numbers
" Published: March 10, 2005
(After March 17, 2005, this article will only be available to eStat Database subscribers.)
Another report adds to the chorus: advertising expenditures across all media showed steady growth in 2004 — and Internet advertising led the way.
According to a new report from TNS Media Intelligence, total advertising expenditures for all media increased 9.8% to $141.1 billion in 2004.
"Advertising spending expanded steadily throughout 2004 and has now grown at a faster rate than the general economy in nine of the last 10 quarters," said Steven Fredericks, TNS Media Intelligence CEO. Almost all forms of media registered growth, he said, and the increases were not driven solely by the Olympics and the presidential election.
Internet advertising showed the strongest gain, followed by outdoor, cable TV and national syndication.
Local newspapers continued to be the largest segment at $24.5 billion, a 6.7% increase. Internet advertising rose 21.4% to $7.4 billion.
TNS Media Intelligence's 9.8% overall growth figure is higher than some other firms' estimates:
* Merrill Lynch — 6.7%
* Universal McCann — 7.4%
* ZenithOptimedia — 6.0% "
" Published: March 10, 2005
(After March 17, 2005, this article will only be available to eStat Database subscribers.)
Another report adds to the chorus: advertising expenditures across all media showed steady growth in 2004 — and Internet advertising led the way.
According to a new report from TNS Media Intelligence, total advertising expenditures for all media increased 9.8% to $141.1 billion in 2004.
"Advertising spending expanded steadily throughout 2004 and has now grown at a faster rate than the general economy in nine of the last 10 quarters," said Steven Fredericks, TNS Media Intelligence CEO. Almost all forms of media registered growth, he said, and the increases were not driven solely by the Olympics and the presidential election.
Internet advertising showed the strongest gain, followed by outdoor, cable TV and national syndication.
Local newspapers continued to be the largest segment at $24.5 billion, a 6.7% increase. Internet advertising rose 21.4% to $7.4 billion.
TNS Media Intelligence's 9.8% overall growth figure is higher than some other firms' estimates:
* Merrill Lynch — 6.7%
* Universal McCann — 7.4%
* ZenithOptimedia — 6.0% "
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