Tuesday, March 15, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines: "Claria Rates Major Search Engines
Tuesday, Mar 15, 2005 7:00 AM EST
CLARIA CORP. UNVEILED RESEARCH TODAY showing that Yahoo! returns more relevant travel-related search results than MSN or Google. Yahoo!'s Overture currently powers sponsored search results on Claria's SearchScout toolbar. The Claria research, conducted in February using panelists from Claria's database of 40 million consumers, showed that Yahoo! returned the most relevant results for the terms 'cheap tickets,' 'travel,' 'Las Vegas,' 'airline tickets,' 'Florida,' and 'Jamaica.' Google returned the most relevant results for 'hotels,' 'cruise,' 'Hawaii,' and 'Mexico.' Scott Eagle, Claria's director of marketing, said that relevancy was determined based on factors including how long consumers searched, how many pages they visited per link, and whether they converted.
-- Wendy Davis "
Tuesday, Mar 15, 2005 7:00 AM EST
CLARIA CORP. UNVEILED RESEARCH TODAY showing that Yahoo! returns more relevant travel-related search results than MSN or Google. Yahoo!'s Overture currently powers sponsored search results on Claria's SearchScout toolbar. The Claria research, conducted in February using panelists from Claria's database of 40 million consumers, showed that Yahoo! returned the most relevant results for the terms 'cheap tickets,' 'travel,' 'Las Vegas,' 'airline tickets,' 'Florida,' and 'Jamaica.' Google returned the most relevant results for 'hotels,' 'cruise,' 'Hawaii,' and 'Mexico.' Scott Eagle, Claria's director of marketing, said that relevancy was determined based on factors including how long consumers searched, how many pages they visited per link, and whether they converted.
-- Wendy Davis "
Comments:
Post a Comment
