Tuesday, March 15, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines: "Yahoo! Move Spurs Google Downgrade
by Wendy Davis, Tuesday, Mar 15, 2005 7:00 AM EST
REPORTS THAT YAHOO! WILL SOON release a contextual marketing product to compete with Google's AdSense spurred analyst David Garrity of Caris & Co. to downgrade the Mountain View, Calif.-based search giant's investment rating to 'average' from 'above average.' Yahoo!'s anticipated offering will give the Sunnyvale, Calif.-based company 'a presence in an SME [small- to medium-enterprise] market heretofore dominated by Google,' wrote Garrity in a report issued Monday.
Yahoo! two weeks ago announced it was releasing revised application protocol interfaces--which would make it easier for search marketing agencies and smaller publishers to participate in Yahoo!'s search offerings. That announcement fueled speculation that the company will offer small and mid-sized businesses new opportunities to receive pay-per-click contextual ads, in direct competition with Google's AdSense.
The Caris & Co. report recommended that investors 'prudently assume a more conservative position' toward Google until the impact of Yahoo!'s contextual product becomes apparent..."
by Wendy Davis, Tuesday, Mar 15, 2005 7:00 AM EST
REPORTS THAT YAHOO! WILL SOON release a contextual marketing product to compete with Google's AdSense spurred analyst David Garrity of Caris & Co. to downgrade the Mountain View, Calif.-based search giant's investment rating to 'average' from 'above average.' Yahoo!'s anticipated offering will give the Sunnyvale, Calif.-based company 'a presence in an SME [small- to medium-enterprise] market heretofore dominated by Google,' wrote Garrity in a report issued Monday.
Yahoo! two weeks ago announced it was releasing revised application protocol interfaces--which would make it easier for search marketing agencies and smaller publishers to participate in Yahoo!'s search offerings. That announcement fueled speculation that the company will offer small and mid-sized businesses new opportunities to receive pay-per-click contextual ads, in direct competition with Google's AdSense.
The Caris & Co. report recommended that investors 'prudently assume a more conservative position' toward Google until the impact of Yahoo!'s contextual product becomes apparent..."
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