Friday, March 11, 2005
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines:
"Yahoo! Mulls Expansion Of Contextual Program
by Gavin O'Malley, Wednesday, Mar 9, 2005 7:00 AM EST
YAHOO! IS EXPLORING EXPANDING ITS current contextual advertising program, confirmed a Yahoo! source Tuesday. Rumors that Yahoo! has been quietly testing a contextual advertising program for blogs and small publishers to rival Google's Adsense have been circulating the blogosphere in part because of contextual ads that were spotted on the blog of Ken Rudman, a product manager at Overture.
UBS also released a report upgrading Yahoo!'s stock to 'buy' from 'neutral,' based partly on UBS's expectation 'that Yahoo will aggressively expand its Content Match product to compete with Google's Adsense product.' ..."
"Yahoo! Mulls Expansion Of Contextual Program
by Gavin O'Malley, Wednesday, Mar 9, 2005 7:00 AM EST
YAHOO! IS EXPLORING EXPANDING ITS current contextual advertising program, confirmed a Yahoo! source Tuesday. Rumors that Yahoo! has been quietly testing a contextual advertising program for blogs and small publishers to rival Google's Adsense have been circulating the blogosphere in part because of contextual ads that were spotted on the blog of Ken Rudman, a product manager at Overture.
UBS also released a report upgrading Yahoo!'s stock to 'buy' from 'neutral,' based partly on UBS's expectation 'that Yahoo will aggressively expand its Content Match product to compete with Google's Adsense product.' ..."
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