Friday, March 11, 2005
InternetRetailer.com - Daily News for Thursday,�March�10, 2005
"Site search could get a lot more personal, experts say
As retailers continue to learn to use site search to better serve customers and increase sales and profit margins, they’ll also move more into offering search results personalized to each shopper’s known shopping behavior, experts say.
“Personalization is the next logical direction for site search,” says Eric Peterson, web site operations and technology analyst at Jupiter Research.
Combining site analytics and search functions, for example, can let a retailer tailor search results based on where a site visitor came from, says John Squire, vice president of product management for Coremetrics Inc., whose web analytics technology can be used to improve site search results..."
"Site search could get a lot more personal, experts say
As retailers continue to learn to use site search to better serve customers and increase sales and profit margins, they’ll also move more into offering search results personalized to each shopper’s known shopping behavior, experts say.
“Personalization is the next logical direction for site search,” says Eric Peterson, web site operations and technology analyst at Jupiter Research.
Combining site analytics and search functions, for example, can let a retailer tailor search results based on where a site visitor came from, says John Squire, vice president of product management for Coremetrics Inc., whose web analytics technology can be used to improve site search results..."
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