Tuesday, March 08, 2005
Internet Daily: GuruNet integrates Google advertisements :
"By Bambi Francisco, MarketWatch - Last Update: 1:26 PM ET March 8, 2005
SAN FRANCISCO (MarketWatch) -- GuruNet Corp., a provider of online reference information, said it is including Google's contextual AdSense advertising on its pages and integrating search into its Answers.com product.
On the news, GuruNet (GRU: news, chart, profile) soared more than 10 percent to $18 in Tuesday midday trading. The inclusion of Google (GOOG: news, chart, profile) advertisements is likely to help GuruNet's revenue.
"Our revenue stream is based on including advertising alongside the million topics in our library," said Bob Rosenschein, chief executive of GuruNet, in a statement. "We are pleased to be working with the industry leader and leveraging their broad ad inventory and strong technology." "
"By Bambi Francisco, MarketWatch - Last Update: 1:26 PM ET March 8, 2005
SAN FRANCISCO (MarketWatch) -- GuruNet Corp., a provider of online reference information, said it is including Google's contextual AdSense advertising on its pages and integrating search into its Answers.com product.
On the news, GuruNet (GRU: news, chart, profile) soared more than 10 percent to $18 in Tuesday midday trading. The inclusion of Google (GOOG: news, chart, profile) advertisements is likely to help GuruNet's revenue.
"Our revenue stream is based on including advertising alongside the million topics in our library," said Bob Rosenschein, chief executive of GuruNet, in a statement. "We are pleased to be working with the industry leader and leveraging their broad ad inventory and strong technology." "
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