Friday, March 11, 2005
E-Commerce News: Special Reports: Experts Predict Where Search Will Go in 2005:
"...Clustering Catches On
Another common prediction, and one that falls in line with usability, is for the increased adoption of clustering technology. America Online is already offering clustering via its Vivisimo partnership. Weiner, for one, said he's hooked on clustering, and he expects to see major search engine players add clustering features in 2005 to make search more user-friendly.
'Clustering is an elemental way of taking people through a more direct path to what they are looking for,' Weiner said. 'If you type in the world 'polish,' the search engine might not know if you are looking for information about Poland or products that make your car shiny. With clustering technology, you have on-the-fly categories and you can immediately choose 'car-related accessories.''
Jim Jansen, assistant professor of information sciences and technology at Penn State University, expects the personalization search trend to expand beyond natural search and into paid-advertising results.
'Results will be clustered into like items,' Jansen told the E-Commerce Times. 'Certainly, in the area of advertising there is a move to localized and directed advertising.'
Meanwhile, while many search trends revolve around new technologies, others focus on ideas that use existing search technologies to present information in a new way.
Clare Hart, president and CEO of Factiva, a Dow Jones and Reuters company, told the E-Commerce Times that the future of search does not lie in one particular technology, but in the way that individuals use and consume search-generated information.
'As search continues to evolve, it will become less about simply giving information and more about users being able to garner valuable insight and meaning from that information more quickly,' Hart said. 'Emerging search applications will use technology to uncover trends, comparisons, discoveries and sentiments and then feed this information into applications that can present these findings using visuals and analytics.'..."
"...Clustering Catches On
Another common prediction, and one that falls in line with usability, is for the increased adoption of clustering technology. America Online is already offering clustering via its Vivisimo partnership. Weiner, for one, said he's hooked on clustering, and he expects to see major search engine players add clustering features in 2005 to make search more user-friendly.
'Clustering is an elemental way of taking people through a more direct path to what they are looking for,' Weiner said. 'If you type in the world 'polish,' the search engine might not know if you are looking for information about Poland or products that make your car shiny. With clustering technology, you have on-the-fly categories and you can immediately choose 'car-related accessories.''
Jim Jansen, assistant professor of information sciences and technology at Penn State University, expects the personalization search trend to expand beyond natural search and into paid-advertising results.
'Results will be clustered into like items,' Jansen told the E-Commerce Times. 'Certainly, in the area of advertising there is a move to localized and directed advertising.'
Meanwhile, while many search trends revolve around new technologies, others focus on ideas that use existing search technologies to present information in a new way.
Clare Hart, president and CEO of Factiva, a Dow Jones and Reuters company, told the E-Commerce Times that the future of search does not lie in one particular technology, but in the way that individuals use and consume search-generated information.
'As search continues to evolve, it will become less about simply giving information and more about users being able to garner valuable insight and meaning from that information more quickly,' Hart said. 'Emerging search applications will use technology to uncover trends, comparisons, discoveries and sentiments and then feed this information into applications that can present these findings using visuals and analytics.'..."
Comments:
Post a Comment
