Tuesday, March 15, 2005
Contextual Advertising With the Advertiser in Control:
"...Enter true, advertiser-controlled pay-per-click (PPC) contextual ads. Networks such as Quigo's AdSonar Exchange, IndustryBrains, and Kanoodle's ContextTarget and newly launched LocalTarget, plus smaller providers such as ContextWeb and BidClix all offer advertisers far more control over their contextual ad campaigns and contextual ad dollars. These networks, still in their naissance, address the advertiser's need for more and better control...."
"...Enter true, advertiser-controlled pay-per-click (PPC) contextual ads. Networks such as Quigo's AdSonar Exchange, IndustryBrains, and Kanoodle's ContextTarget and newly launched LocalTarget, plus smaller providers such as ContextWeb and BidClix all offer advertisers far more control over their contextual ad campaigns and contextual ad dollars. These networks, still in their naissance, address the advertiser's need for more and better control...."
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