Monday, March 07, 2005
Click fraud roils search advertisers | Tech News on ZDNet:
"By Stefanie Olsen, CNET News.com
NEW YORK--Tammy Harrison, president of a medical billing software company, says she's a victim of click fraud and needs support.
Harrison had detected a rival company repeatedly clicking on her sponsored listings in Google and Yahoo search results--a tactic meant to deflate her ad budget and boost the competitor's ranking on the page. After sending the corroborating data to the two search engines--which maintain policies against fraud--she managed to get some refunds and the rival bumped from one service..."
"By Stefanie Olsen, CNET News.com
NEW YORK--Tammy Harrison, president of a medical billing software company, says she's a victim of click fraud and needs support.
Harrison had detected a rival company repeatedly clicking on her sponsored listings in Google and Yahoo search results--a tactic meant to deflate her ad budget and boost the competitor's ranking on the page. After sending the corroborating data to the two search engines--which maintain policies against fraud--she managed to get some refunds and the rival bumped from one service..."
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