Wednesday, March 16, 2005
Blog Readers Say Blogging Is Big:
"Published: March 16, 2005
(After March 23, 2005, this article will only be available to eStat Database subscribers.)
According to a new survey, blog readers are more likely to be Democrats than Republicans, are predominantly male, and are politically active�and influential. But, as is so often the case in the blogosphere, the reliability of the information is up for debate.
Blog advertising service blogads offers a refreshing disclaimer in the introduction to its survey of more than 30,000 blog readers, saying, 'responses are a fragment of a sample of a subset.' But blogads founder Henry Copeland nonetheless is confident about one thing: 'Clearly the blogosphere is crawling with certified grade A opinion makers.'
Perhaps not surprisingly, users rated blogs more 'useful' than other media. Well more than half report reading more than five blogs daily. More than 20% said they had their own blogs.
Over the past year, bloggers have grabbed headlines and attention as never before, and some blogs are actually challenging the established media for scoops and clout. There is a new stridency in bloggers' attitude. As The New York Times wrote in an article about political bloggers on March 14, 'Online pundits criticize traditional news organizations as slow, biased and technologically challenged.'
There are many reasons why bloggers should not be ignored. For one, according to the survey, bloggers are affluent:
Bloggers love blogs. They read them every day:
And they spend a lot of time reading them:
All are impressive numbers, but the question remains: Can bloggers be trusted to report on blogs?
Here is what blogads concluded: "How much credence should you give this survey? The survey was designed as much to provoke as to prove…so wield a salt shaker as you munch on this data."
If you need more information on this subject, you can click to "blog" in the eStat Database to view all available records. "
"Published: March 16, 2005
(After March 23, 2005, this article will only be available to eStat Database subscribers.)
According to a new survey, blog readers are more likely to be Democrats than Republicans, are predominantly male, and are politically active�and influential. But, as is so often the case in the blogosphere, the reliability of the information is up for debate.
Blog advertising service blogads offers a refreshing disclaimer in the introduction to its survey of more than 30,000 blog readers, saying, 'responses are a fragment of a sample of a subset.' But blogads founder Henry Copeland nonetheless is confident about one thing: 'Clearly the blogosphere is crawling with certified grade A opinion makers.'
Perhaps not surprisingly, users rated blogs more 'useful' than other media. Well more than half report reading more than five blogs daily. More than 20% said they had their own blogs.
Over the past year, bloggers have grabbed headlines and attention as never before, and some blogs are actually challenging the established media for scoops and clout. There is a new stridency in bloggers' attitude. As The New York Times wrote in an article about political bloggers on March 14, 'Online pundits criticize traditional news organizations as slow, biased and technologically challenged.'
There are many reasons why bloggers should not be ignored. For one, according to the survey, bloggers are affluent:
Bloggers love blogs. They read them every day:
And they spend a lot of time reading them:
All are impressive numbers, but the question remains: Can bloggers be trusted to report on blogs?
Here is what blogads concluded: "How much credence should you give this survey? The survey was designed as much to provoke as to prove…so wield a salt shaker as you munch on this data."
If you need more information on this subject, you can click to "blog" in the eStat Database to view all available records. "
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