Thursday, March 24, 2005
AOL Launches Pinpoint Travel:
"By Chris Sherman, Associate Editor - March 21, 2005
AOL's new Pinpoint Travel is an ambitious effort to provide truly comprehensive travel search that consumers can trust to provide the best options, not just inventory a travel provider or agency is anxious to sell.
'Pinpoint travel is the culmination of a year of work and research, trying to understand the behavior of users in the travel space,' said Jim Riesenbach, senior vice president and group general manager of AOL's search and directional media group.
Risenbach says that most people use three or more sites when making travel decisions due to the widely different offerings at different prices found at online travel agencies and travel provider web sites. There's no single site yet available that consumers trust to provide preferred options at the best price—and that's something Pinpoint Travel aims to offer.
"The challenge for us is to provide a meta search experience for the travel environment bringing together all of the options into a single environment that helps users walk through the process of filtering their query to the most logical choice," said Risenbach..."
Also see; http://corp.kayak.com/about.html
"By Chris Sherman, Associate Editor - March 21, 2005
AOL's new Pinpoint Travel is an ambitious effort to provide truly comprehensive travel search that consumers can trust to provide the best options, not just inventory a travel provider or agency is anxious to sell.
'Pinpoint travel is the culmination of a year of work and research, trying to understand the behavior of users in the travel space,' said Jim Riesenbach, senior vice president and group general manager of AOL's search and directional media group.
Risenbach says that most people use three or more sites when making travel decisions due to the widely different offerings at different prices found at online travel agencies and travel provider web sites. There's no single site yet available that consumers trust to provide preferred options at the best price—and that's something Pinpoint Travel aims to offer.
"The challenge for us is to provide a meta search experience for the travel environment bringing together all of the options into a single environment that helps users walk through the process of filtering their query to the most logical choice," said Risenbach..."
Also see; http://corp.kayak.com/about.html
Comments:
Post a Comment
