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Friday, February 25, 2005

Netimperative - Bigger not always better for search:
"By Robin Langford - Last modified 25-02-2005 01:36 PM
UK advertisers need to rely on more information than purely the size of a search engines audience when choosing where to spend their budgets for keyword placements, according to Web monitoring firm Nielsen//NetRatings.

The firm's Mega View Search report, published today, measured how many search results from major engines such as Google and Yahoo, are actually clicked on..."

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