Thursday, October 07, 2004
Transparent Search a Snap:
"By Susan Kuchinskas
SAN FRANCISCO -- A new company launched by dotcom survivor idealab aims to take a chunk out of the search market by letting users slice and dice their search results.
Snap, which launched in beta on Tuesday, is an attempt to combine natural search with revenue-producing activities including comparison shopping and paid listings. The service was created by Perfect Market Technologies, a company developed by high-tech incubator idealab of Santa Monica, Calif.
The types of search results generated by Snap are context-sensitive; what information is delivered depends on the search term. For example, if the search term is in a category where structured data is available, such as 'camera,' results include a table with brands and models of cameras along with product attributes, thanks to Smarter.com, another idealab company. The user can refine the search by any of the attributes, from brand to model to resolution.
The company also touts 'transparency,' offering advertisers Overture-style pay-for-placement listings while showing searchers exactly how much they paid. It's a method premiered by idealab's most successful company, GoTo.com, which became Overture Services. Overture was sold to Yahoo (Quote, Chart) for $1.6 billion in 2003..."
"By Susan Kuchinskas
SAN FRANCISCO -- A new company launched by dotcom survivor idealab aims to take a chunk out of the search market by letting users slice and dice their search results.
Snap, which launched in beta on Tuesday, is an attempt to combine natural search with revenue-producing activities including comparison shopping and paid listings. The service was created by Perfect Market Technologies, a company developed by high-tech incubator idealab of Santa Monica, Calif.
The types of search results generated by Snap are context-sensitive; what information is delivered depends on the search term. For example, if the search term is in a category where structured data is available, such as 'camera,' results include a table with brands and models of cameras along with product attributes, thanks to Smarter.com, another idealab company. The user can refine the search by any of the attributes, from brand to model to resolution.
The company also touts 'transparency,' offering advertisers Overture-style pay-for-placement listings while showing searchers exactly how much they paid. It's a method premiered by idealab's most successful company, GoTo.com, which became Overture Services. Overture was sold to Yahoo (Quote, Chart) for $1.6 billion in 2003..."
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