Thursday, October 07, 2004
Contextual Ads: Vital to a Search Marketing Campaign?:
"By Catherine Seda, Guest Writer - October 7, 2004
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement program? If so, you're eligible to participate in contextual advertising.
In contextual advertising, search engines will display your search ads on the web pages of content sites that have signed up as publishing partners, and are deemed relevant for your ads. That extra visibility sounds great, right? Not so fast. The speakers on the contextual advertising panel point out problems, as well as perks, to this fairly new form of online advertising..."
"By Catherine Seda, Guest Writer - October 7, 2004
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement program? If so, you're eligible to participate in contextual advertising.
In contextual advertising, search engines will display your search ads on the web pages of content sites that have signed up as publishing partners, and are deemed relevant for your ads. That extra visibility sounds great, right? Not so fast. The speakers on the contextual advertising panel point out problems, as well as perks, to this fairly new form of online advertising..."
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