Wednesday, September 01, 2004
Value Prized over Brand Name:
"The days of brand loyalty are in the past, according to Millard Group's Online Coop Survey, and from what online shoppers say, those days don't look to be returning anytime soon.
Millard Group's findings are the result of responses of over 66,000 online buyers from 21 online retail catalogs. These surveys are done on a quarterly basis. Just 2% of respondents indicated that brand was the crucial factor in their purchasing decision, far below quality (37%) and price (26%). A quality-price combination also proved to be crucial, as 68% of respondents felt 'value' to be 'very important,' with 30% more feeling it to be 'fairly important'... "
"The days of brand loyalty are in the past, according to Millard Group's Online Coop Survey, and from what online shoppers say, those days don't look to be returning anytime soon.
Millard Group's findings are the result of responses of over 66,000 online buyers from 21 online retail catalogs. These surveys are done on a quarterly basis. Just 2% of respondents indicated that brand was the crucial factor in their purchasing decision, far below quality (37%) and price (26%). A quality-price combination also proved to be crucial, as 68% of respondents felt 'value' to be 'very important,' with 30% more feeling it to be 'fairly important'... "
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