Tuesday, July 06, 2004
Yahoo! News:
"Banner day for online ad biz
Wed Jun 30, 6:00 AM ETAdd Business - TheDeal.com to My Yahoo!
by David Shabelman
Online advertising, once disparaged for its aggressive and annoying use of banner ads, is making a comeback, with renewed interest in the sector triggering deals.
What you're finding is a lot of undervalued assets in some of these firms," said Don Scales, president and chief operating officer of Agency.com Ltd., a Chicago online ad firm that on Tuesday, June 29, acquired rival Exile On Seventh LLC of San Francisco for undisclosed terms. "As the market picks up, people recognize the assets are undervalued and are acquiring them for future growth."..."
"Banner day for online ad biz
Wed Jun 30, 6:00 AM ETAdd Business - TheDeal.com to My Yahoo!
by David Shabelman
Online advertising, once disparaged for its aggressive and annoying use of banner ads, is making a comeback, with renewed interest in the sector triggering deals.
What you're finding is a lot of undervalued assets in some of these firms," said Don Scales, president and chief operating officer of Agency.com Ltd., a Chicago online ad firm that on Tuesday, June 29, acquired rival Exile On Seventh LLC of San Francisco for undisclosed terms. "As the market picks up, people recognize the assets are undervalued and are acquiring them for future growth."..."
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