Friday, July 23, 2004
Yahoo! gains on Google...or does it?: "By Jennifer Laycock, Editor - July 21, 2004
A recent Consumer Technographics survey, sponsored by Forrester Research revealed that popular portal site Yahoo! has increased its share of the search engine market to 40% of Web searchers who use a portal or search site at least once a week. The survey also listed Google as owning 40% of the market.
Forrester conducts the survey twice yearly by surveying over 60,000 households on their Internet usage. Participants in the survey were asked which portal or search engine they used at least once a week. Users were allowed to name more than one engine in the survey. Beyond Google and Yahoo!, which each receive a 40% share of the market, MSN came in with 23% while AOL scored 18%. AskJeeves rounded out the top five with 9%..."
A recent Consumer Technographics survey, sponsored by Forrester Research revealed that popular portal site Yahoo! has increased its share of the search engine market to 40% of Web searchers who use a portal or search site at least once a week. The survey also listed Google as owning 40% of the market.
Forrester conducts the survey twice yearly by surveying over 60,000 households on their Internet usage. Participants in the survey were asked which portal or search engine they used at least once a week. Users were allowed to name more than one engine in the survey. Beyond Google and Yahoo!, which each receive a 40% share of the market, MSN came in with 23% while AOL scored 18%. AskJeeves rounded out the top five with 9%..."
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