Friday, July 23, 2004
Nate Elliott: DoubleClick Gets Killed:
"'This is a disappointing quarter for us,' Kevin Ryan started the DoubleClick earnings call today. No kidding. Top line was up 9 percent from 2Q03 to 2Q04, but bottom line was down 33 percent. eCPMs continue to fall. Motif still isn't doing enough business that they're willing to break out revenues. (Despite this, they used the words 'rich media' about a dozen times on the call.) Performics wasn't in the fold as of Q2, so they couldn't count on that cash. Even Abacus, which has never let DoubleClick down, had a bad quarter. In a bizarre flashback to 1999, Kevin actually spent part of the call talking up the potential of DoubleClick's e-mail product. It wasn't pretty.
I'm sure the after-hours feeding frenzy will begin immediately. [Update: Oh yeah. As of 4:57, they're down 1.13 to 5.85.]"
"'This is a disappointing quarter for us,' Kevin Ryan started the DoubleClick earnings call today. No kidding. Top line was up 9 percent from 2Q03 to 2Q04, but bottom line was down 33 percent. eCPMs continue to fall. Motif still isn't doing enough business that they're willing to break out revenues. (Despite this, they used the words 'rich media' about a dozen times on the call.) Performics wasn't in the fold as of Q2, so they couldn't count on that cash. Even Abacus, which has never let DoubleClick down, had a bad quarter. In a bizarre flashback to 1999, Kevin actually spent part of the call talking up the potential of DoubleClick's e-mail product. It wasn't pretty.
I'm sure the after-hours feeding frenzy will begin immediately. [Update: Oh yeah. As of 4:57, they're down 1.13 to 5.85.]"
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