Friday, July 16, 2004
MediaDailyNews 07-16-04. Digitas Acquires Modem In Estimated $200 Million Stock-for-Stock Deal :
"By Ross Fadner - Staff Writer
Interactive merger mania continued Thursday, as Digitas Inc. announced that it acquired Modem Media, Inc. in a stock-for-stock transaction. The acquisition is valued at approximately $200 million.
The Digitas-Modem Media deal represents the third interactive agency merger/acquisition in recent weeks. Aquantive recently added Web services and interactive brand development firm SBI.Razorfish to its portfolio, and Agency.com scooped up Exile on Seventh. And one of the highest profile pickups on the interactive scene in recent weeks-America Online's $435 million acquisition of Advertising.com..."
"By Ross Fadner - Staff Writer
Interactive merger mania continued Thursday, as Digitas Inc. announced that it acquired Modem Media, Inc. in a stock-for-stock transaction. The acquisition is valued at approximately $200 million.
The Digitas-Modem Media deal represents the third interactive agency merger/acquisition in recent weeks. Aquantive recently added Web services and interactive brand development firm SBI.Razorfish to its portfolio, and Agency.com scooped up Exile on Seventh. And one of the highest profile pickups on the interactive scene in recent weeks-America Online's $435 million acquisition of Advertising.com..."
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