Thursday, July 29, 2004
Lost Per Click: Search Advertising & Click Fraud:
"By Jessie Stricchiola (http://www.alchemistmedia.com/), July 29, 2004
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click -- is emerging as an important concern for search engine marketers.
Click fraud is not a new phenomenon. It has been happening for years, since the original installation of the cost-per click (CPC) pricing model. Click fraud has been increasing in frequency and impact as more advertisers launch CPC campaigns and as the overall cost of online advertising (both search and non-search related) continues to rise..."
"By Jessie Stricchiola (http://www.alchemistmedia.com/), July 29, 2004
Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click -- is emerging as an important concern for search engine marketers.
Click fraud is not a new phenomenon. It has been happening for years, since the original installation of the cost-per click (CPC) pricing model. Click fraud has been increasing in frequency and impact as more advertisers launch CPC campaigns and as the overall cost of online advertising (both search and non-search related) continues to rise..."
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