Tuesday, July 06, 2004
The impact of links and link text on search engine placement:
"Michael Meadhra | June 23, 2004
While listening in on a teleconference about search engine optimization, the speaker, Peter Kent (author of Search Engine Optimization for Dummies), relayed a story that graphically illustrates how much impact inbound links and link text have on search engine results.
Whether it's a prank or a political statement, a group of Web-savvy individuals set out to make George W. Bush's biography on the White House Web site come up in response to a Google search for the term "miserable failure." They succeeded; it's been in the top position (or close to it) consistently since last fall.
What's interesting is how the miserable failure project managed to achieve this stunt, as well as the implications it has for your site's search engine ranking..."
"Michael Meadhra | June 23, 2004
While listening in on a teleconference about search engine optimization, the speaker, Peter Kent (author of Search Engine Optimization for Dummies), relayed a story that graphically illustrates how much impact inbound links and link text have on search engine results.
Whether it's a prank or a political statement, a group of Web-savvy individuals set out to make George W. Bush's biography on the White House Web site come up in response to a Google search for the term "miserable failure." They succeeded; it's been in the top position (or close to it) consistently since last fall.
What's interesting is how the miserable failure project managed to achieve this stunt, as well as the implications it has for your site's search engine ranking..."
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