Wednesday, July 28, 2004
iMedia Connection: Web Ad Spending to Double:
"Study says that online advertising is the fastest growing media field.
Online advertising spending is expected to nearly double by 2009 to $16.1 billion, and to represent a much higher percentage of marketers' total budgets in that time, a study has found.
The study conducted by JupiterResearch, a unit of Jupitermedia, says that Internet advertising will grow 27 percent this year to $8.4 billion, with double-digit growth for both paid search listings and display ads such as banners.
Paid search also will continue its growth this year, jumping 34 percent to $2.6 billion. That growth is expected to be driven by boosts in the cost per click of search ads, the report says, leading marketers to focus on efficiency in the conversion of clicks into paying customers..."
"Study says that online advertising is the fastest growing media field.
Online advertising spending is expected to nearly double by 2009 to $16.1 billion, and to represent a much higher percentage of marketers' total budgets in that time, a study has found.
The study conducted by JupiterResearch, a unit of Jupitermedia, says that Internet advertising will grow 27 percent this year to $8.4 billion, with double-digit growth for both paid search listings and display ads such as banners.
Paid search also will continue its growth this year, jumping 34 percent to $2.6 billion. That growth is expected to be driven by boosts in the cost per click of search ads, the report says, leading marketers to focus on efficiency in the conversion of clicks into paying customers..."
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