Thursday, July 29, 2004
Google's Ad Technology Tussle:
"By Susan Kuchinskas
Google's potential $3.3 billion IPO is based on the billions it rakes in from search engine advertising. But there's one huge risk factor: Overture Services, its fiercest rival, claims a patent covering paid search. The two companies are poised to duke it out in court.
As Google prepares to go public, this two-year-old patent infringement suit, set to go to trial in San Francisco, calls into question the very basis of Google's advertising business..."
"By Susan Kuchinskas
Google's potential $3.3 billion IPO is based on the billions it rakes in from search engine advertising. But there's one huge risk factor: Overture Services, its fiercest rival, claims a patent covering paid search. The two companies are poised to duke it out in court.
As Google prepares to go public, this two-year-old patent infringement suit, set to go to trial in San Francisco, calls into question the very basis of Google's advertising business..."
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