Tuesday, July 13, 2004
Edmunds.com Taking PPC Seriously :
"This excellent case study by MarketingSherpa describes how Edmunds, the automotive info site, built its Overture and Google AdWords keyword advertising campaigns to a level where they're spending $400,000+ per month.
The VP responsible for the project notes that the initiative has had a multimillion dollar impact on their business and that they wish they'd started sooner..."
"This excellent case study by MarketingSherpa describes how Edmunds, the automotive info site, built its Overture and Google AdWords keyword advertising campaigns to a level where they're spending $400,000+ per month.
The VP responsible for the project notes that the initiative has had a multimillion dollar impact on their business and that they wish they'd started sooner..."
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