Tuesday, July 20, 2004
DMNews.com | News | Article:
"Will Paid Inclusion Be Banished?
By: Brian Morrissey - Senior Editor
With MSN and Ask Jeeves eliminating paid inclusion listings from their search results this month, Yahoo is the lone holdout among major search engines to let advertisers pay to have their Web pages in its search results.
Unlike paid placement, advertisers paying for inclusion in a search index are not promised placement. Instead, they are promised that their sites will be included in a search index. The practice has advantages for businesses with constantly changing Web pages that are not indexed as frequently by Web search spiders.
Search leader Google has taken a firm stand against the practice, vowing never to accept payment for inclusion. Its IPO filing makes its stance explicit: 'Our search results will be objective and we will not accept payment for inclusion or ranking in them.' ..."
"Will Paid Inclusion Be Banished?
By: Brian Morrissey - Senior Editor
With MSN and Ask Jeeves eliminating paid inclusion listings from their search results this month, Yahoo is the lone holdout among major search engines to let advertisers pay to have their Web pages in its search results.
Unlike paid placement, advertisers paying for inclusion in a search index are not promised placement. Instead, they are promised that their sites will be included in a search index. The practice has advantages for businesses with constantly changing Web pages that are not indexed as frequently by Web search spiders.
Search leader Google has taken a firm stand against the practice, vowing never to accept payment for inclusion. Its IPO filing makes its stance explicit: 'Our search results will be objective and we will not accept payment for inclusion or ranking in them.' ..."
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