Thursday, July 22, 2004
Center for Media Research - Daily Brief:
"Migration of Print Advertising to Internet is Five Percent in US
A new publication from the World Association of Newspapers 'New Classified Models,' from WAN's Shaping the Future of the Newspaper project, says that only those newspapers that are aggressively and proactively ensuring they will own the digital classified market are succeeding in retaining (classified) market share and profitability.
The report says the migration of classified advertising from print to the Internet is much slower than many have predicted, but it is relentless nonetheless..."
"Migration of Print Advertising to Internet is Five Percent in US
A new publication from the World Association of Newspapers 'New Classified Models,' from WAN's Shaping the Future of the Newspaper project, says that only those newspapers that are aggressively and proactively ensuring they will own the digital classified market are succeeding in retaining (classified) market share and profitability.
The report says the migration of classified advertising from print to the Internet is much slower than many have predicted, but it is relentless nonetheless..."
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