Tuesday, June 01, 2004
TRADE PUBLISHERS WARNED OF GOOGLE'S IMPACT ON MAGAZINES:
"Search Engine Ability to Mimic B-to-B Content and Ad Model Cited
May 31, 2004 - QwikFIND ID: AAP68C - By Jon Fine
NEW YORK (AdAge.com) -- The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines.
Earlier this month at the annual conference of business-to-business group American Business Media, Pat Kenealy, CEO of tech publisher IDG, warned attendees about a foe he believed was underestimated. Google, he noted, could notch $2 billion in advertising this year -- some analysts found this low -- and said that tech-related advertising made up around 10% of that total..."
"Search Engine Ability to Mimic B-to-B Content and Ad Model Cited
May 31, 2004 - QwikFIND ID: AAP68C - By Jon Fine
NEW YORK (AdAge.com) -- The latest players to see a fearsome competitor lurking behind Google's meteoric rise are publishers of tightly targeted magazines.
Earlier this month at the annual conference of business-to-business group American Business Media, Pat Kenealy, CEO of tech publisher IDG, warned attendees about a foe he believed was underestimated. Google, he noted, could notch $2 billion in advertising this year -- some analysts found this low -- and said that tech-related advertising made up around 10% of that total..."
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