Tuesday, June 01, 2004
Executive's Guide to Online Marketing ROI : Internet Search Engine Database:
"Contributed By: Dmitri Eroshenko
Online marketing is all about getting traffic, right? Get your website optimized for the right search phrases, bid on the relevant pay-per-click keywords, then sit back and watch as orders roll in.
In reality, you need much more than merely getting clicks to make a profit, especially as competitive pressure builds up. As a minimum, you will need (a) good website design and information architecture, (b) reliable, safe, and easy-to-use ecommerce, (c) responsive support and (d) not just clicks, but highly qualified leads to load into your sales pipeline..."
"Contributed By: Dmitri Eroshenko
Online marketing is all about getting traffic, right? Get your website optimized for the right search phrases, bid on the relevant pay-per-click keywords, then sit back and watch as orders roll in.
In reality, you need much more than merely getting clicks to make a profit, especially as competitive pressure builds up. As a minimum, you will need (a) good website design and information architecture, (b) reliable, safe, and easy-to-use ecommerce, (c) responsive support and (d) not just clicks, but highly qualified leads to load into your sales pipeline..."
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