Thursday, May 20, 2004
Yahoo! Targets TV for Ad Gains:
"By George Mannes - TheStreet.com Senior Writer - 5/19/2004 3:35 PM EDT
The advertising sales head of Internet powerhouse Yahoo! (YHOO:Nasdaq - news - research) indicated Wednesday that Yahoo! could steal significant amounts of ad spending out of national advertisers' television budgets. But she suggested the shift wouldn't be significant until 2005..."
"By George Mannes - TheStreet.com Senior Writer - 5/19/2004 3:35 PM EDT
The advertising sales head of Internet powerhouse Yahoo! (YHOO:Nasdaq - news - research) indicated Wednesday that Yahoo! could steal significant amounts of ad spending out of national advertisers' television budgets. But she suggested the shift wouldn't be significant until 2005..."
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