Monday, May 17, 2004
Yahoo Sees Huge Demand For Searches - BizReport:
"by David A. Vise
Yahoo officials predict the market for Internet searches will grow from $3 billion to $11 billion over five years, as demand for local information soars.
Even as Internet searches continue to grow in popularity around the world, Yahoo executives said the big money to be made in the near term is by linking computer users with more retailers, restaurants, dry cleaners and other businesses located nearby. Already, 20 to 25 percent of online queries have some local component, and Yahoo is planning to introduce greater capabilities for companies to advertise locally in the coming months.
"We think now is the right time to go after the local market," said Ted Meisel, president of Overture, Yahoo's search engine subsidiary. "We are seeing users start to look for local information and we see commerce opportunities in local search. . . . We are going to make it easier for advertisers to participate"..."
"by David A. Vise
Yahoo officials predict the market for Internet searches will grow from $3 billion to $11 billion over five years, as demand for local information soars.
Even as Internet searches continue to grow in popularity around the world, Yahoo executives said the big money to be made in the near term is by linking computer users with more retailers, restaurants, dry cleaners and other businesses located nearby. Already, 20 to 25 percent of online queries have some local component, and Yahoo is planning to introduce greater capabilities for companies to advertise locally in the coming months.
"We think now is the right time to go after the local market," said Ted Meisel, president of Overture, Yahoo's search engine subsidiary. "We are seeing users start to look for local information and we see commerce opportunities in local search. . . . We are going to make it easier for advertisers to participate"..."
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