Friday, May 21, 2004
Web Hosting Resource and Directory - Tophosts.com: "Survey Finds Web Sites, Search Engine Keywords Beat Traditional Marketing Tactics
Survey Finds Web Sites, Search Engine Keywords Beat Traditional Marketing Tactics as Critical Tools for Small Business Success
Small businesses are increasingly dependent on online services as both business channel and business resource...
...The group of small business owners surveyed was asked to select three marketing tools critical in driving business for their companies. Topping the list were Web sites (69 percent) followed by search engine keywords (36 percent) and then community relations (35 percent). Email marketing (24 percent) just beat out direct mail (22 percent) and the Yellow Pages, a long-time small business marketing tool, was seen as critical in driving business by only 12 percent of the respondents. At the bottom of the list were newspaper advertising (5 percent), outdoor advertising (4 percent) and print coupons (2 percent)..."
Survey Finds Web Sites, Search Engine Keywords Beat Traditional Marketing Tactics as Critical Tools for Small Business Success
Small businesses are increasingly dependent on online services as both business channel and business resource...
...The group of small business owners surveyed was asked to select three marketing tools critical in driving business for their companies. Topping the list were Web sites (69 percent) followed by search engine keywords (36 percent) and then community relations (35 percent). Email marketing (24 percent) just beat out direct mail (22 percent) and the Yellow Pages, a long-time small business marketing tool, was seen as critical in driving business by only 12 percent of the respondents. At the bottom of the list were newspaper advertising (5 percent), outdoor advertising (4 percent) and print coupons (2 percent)..."
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